The questions that decide the site
Run it yourself, in a browser, while the meeting is still going.
Start from a metro, not an address
Hexmark ranks every neighborhood in it against your definition of a customer and hands back the ones worth a visit, each with the reason it made the list.
Compare two addresses in a minute
Search an address and the report counts how many of your people live inside three miles, the competitors already there, and how much of that demand would be new to you. Then do the same on the address you're weighing it against.
Define your customer once
Set the ages you serve, the income it takes to afford you, and whatever else keeps showing up in your books. Every number in the product follows it.
See who is already there
Every competitor inside the ring, counted by what a business does rather than what it's put on the sign, with the counting rule written out under the total.
Put your own customers on the map
Hexmark reads an ID and a zip from the system you're already keeping them in, then draws every area that sends you business against every location you run.
Rank what you run against what you're weighing
Every open location and every pipeline site in one table, ranked by the people who match your customers, with how much each shares with the rest and how many competitors it faces.
See what a new site takes
Pick a location and Hexmark draws the areas it already pulls from. Open inside that fan and you're moving revenue rather than adding it.
Keep the places still in the running together
Save a site from a search or from Find sites and it lines up beside the others, against one of your open locations.
Know if you can trade there
What your staff can do, and what a license costs you, changes at the state line. Hexmark grades every market with the statute quoted and the source linked.
Bring an address you're weighing.
Thirty minutes on a market you care about, with your own definition of a customer.