Hexmark vs Buxton
Self-serve site selection with your own customer definition and a published price. Your team can run its first market today.
$1,200 a month for four seats, on a 12-month term. Each seat after that is $250.
14-day free trial, card required. Nothing is charged until the trial ends, and you can cancel before then.
Where we’re different
Run your first market today
Search an address and the report comes back in about a minute, as often as the deal changes. Buxton's modeling starts with a file of every customer from the past 12 months.
Define your own customer
Set the ages, the income and anything else that shows up in your books, and every number follows it.
See where your business comes from
Connect your customer data and every location shows the areas that send it business.
A price you can see
$1,200 a month for four seats, with onboarding waived if your team connects its own data. Buxton doesn't publish a price.
When Buxton fits better
Choose Buxton if you want household-level consumer data and a team that builds the customer model for you.
| Hexmark | Buxton | |
|---|---|---|
| Published price | $1,200 a month for four seats | No |
| Start on your own | 14-day free trial, card required | By request |
| Price grows with | Seats past four, $250 each | Not published |
| Built on | Census counts and your own customers | Consumer data, plus a customer file with names and street addresses |
| State rules, graded with the statute quoted | Yes, every market | Not listed |
| Foot traffic | No | Yes |
One operator's definition of a customer: women 25 to 44, an income bar at 1.5 times the metro median, and a bachelor's degree or higher. Change who counts and every number on the map and in the report moves with it.
What Buxton sells
- SCOUT, a web-based platform for market planning, whitespace analysis, site scoring and trade area reports.
- Customer profiles and models built from your customer file, which its data requirements say should list name and street address for every customer from the prior 12 months, at least 90% address-complete, sent by secure file transfer.
- Household-level consumer data and foot traffic trends, sold as Audiense In-Person since Buxton became part of Audiense.
How the numbers are built
Hexmark counts the people around an address from US Census data, applies your definition of a customer, and counts competitors by what each business does. Every report shows the figures behind its headline count.
What it comes down to
Pick Hexmark if your team wants to run the next market itself. Pick Buxton if you'd rather have it modeled for you.
Questions
Is Buxton still Buxton?
It's now sold as Audiense In-Person, and the product page says it's powered by Buxton. buxtonco.com redirects to Audiense.
What does Buxton cost?
Buxton doesn't publish a price. In 2018 it quoted Grandview, Washington $65,000 for one year of its retail recruitment service, a product for cities, so treat it as a rough reference.
What does Hexmark need from our customer records?
A customer ID and the zip each customer lives in, read from the system you already use.
What does Hexmark cost?
$1,200 a month for four seats, on a 12-month term. Each seat after that is $250. There's a 14-day free trial, card required, and you can cancel before it ends. Enterprise, for 300 or more locations, is priced with you.
Bring an address you're weighing.
Thirty minutes on a market you care about, with your own definition of a customer.