Hexmark vs GrowthFactor
Rank every neighborhood in a metro against the customer you define, before you have years of store sales. One published price for your team.
$1,200 a month for four seats, on a 12-month term. Each seat after that is $250.
14-day free trial, card required. Nothing is charged until the trial ends, and you can cancel before then.
Where we’re different
Works before you have sales history
Rankings start from who lives in each neighborhood, so they work in a metro you've never entered. GrowthFactor's revenue forecasts generally need 40 or more mature stores.
Rank a whole metro
Name a metro and get the neighborhoods worth a visit, each opening into a full site report.
A price you can see
$1,200 a month for four seats, and you can start a free trial yourself. GrowthFactor sells new plans through its sales team.
Know if you can trade there
What your staff can do, and what a license costs you, changes at the state line. Hexmark grades every market with the statute quoted and the source linked, and marks anything unconfirmed so your counsel knows what's still left to check.
When GrowthFactor fits better
Choose GrowthFactor if you have 40 or more mature stores and want revenue forecasts from your own sales history.
| Hexmark | GrowthFactor | |
|---|---|---|
| Published price | $1,200 a month for four seats | No |
| Start on your own | 14-day free trial, card required | Through sales only |
| Price grows with | Seats past four, $250 each | Not published |
| Built on | Census counts and your own customers | Commercial data, plus your sales history for forecasts |
| State rules, graded with the statute quoted | Yes, every market | Not listed |
| Foot traffic | No | Yes |
What GrowthFactor sells
- An AI analyst for commercial real estate: ask in plain English and watch the analysis run, with trade area maps, cannibalization analysis and deal pipelines on its Enterprise plan.
- Custom annual Enterprise pricing with organization-wide seats, and Labs, an embedded data science engagement that adds a custom revenue forecasting model.
- A free Discovery analysis of your own sales history for brands with 40 or more stores, delivered as a findings deck in 30 days. Its $200 Pro plan closed to new customers on September 23, 2026.
How the numbers are built
Hexmark counts the people around an address from US Census data, applies your definition of a customer, and counts competitors by what each business does. Every report shows the figures behind its headline count.
What it comes down to
Pick Hexmark before the sales history exists. Pick GrowthFactor once you have 40 mature stores to model.
Questions
Is GrowthFactor's $200 plan still available?
Not to new customers. Its pricing page says the Pro plan closed to new customers on September 23, 2026, and new plans are sold through sales.
Does Hexmark forecast revenue?
No. Hexmark counts the people around a site who match your customers, the competitors already there, and how much of that demand your locations already reach.
What does Hexmark cost?
$1,200 a month for four seats, on a 12-month term. Each seat after that is $250. There's a 14-day free trial, card required, and you can cancel before it ends. Enterprise, for 300 or more locations, is priced with you.
Claims on this page checked 2026-10-15, against:
Bring an address you're weighing.
Thirty minutes on a market you care about, with your own definition of a customer.