Hexmark vs Placer.ai
Site selection your team runs itself, with your own customers on the map and every location ranked. $1,200 a month, and you can start today.
$1,200 a month for four seats, on a 12-month term. Each seat after that is $250.
14-day free trial, card required. Nothing is charged until the trial ends, and you can cancel before then.
Where we’re different
Run it yourself today
Name a metro and get every neighborhood ranked, or compare two addresses in about a minute. Placer quotes each subscription through a form.
Map your own customers
Connect your customer list and see which areas send each location its business.
Spot cannibalization early
Add a candidate site and see how much of its trade area your current locations already reach.
Rank every location you run
Open and pipeline sites sit in one table, ranked against the customers you already have. In our Phoenix demo, a pipeline site ranks fifth, ahead of four open stores.
When Placer.ai fits better
Choose Placer if you need visit counts for stores that are already open. Hexmark doesn't measure foot traffic.
| Hexmark | Placer.ai | |
|---|---|---|
| Published price | $1,200 a month for four seats | No |
| Start on your own | 14-day free trial, card required | Free preview of the platform |
| Price grows with | Seats past four, $250 each | Not published |
| Built on | Census counts and your own customers | A panel of mobile devices |
| State rules, graded with the statute quoted | Yes, every market | Not listed |
| Foot traffic | No | Yes |
What Placer.ai sells
- Foot traffic and visitor estimates for any property in the US, built from a panel of tens of millions of mobile devices sourced from app providers.
- A subscription covering an unlimited number of properties, chains and industries, with a dedicated customer success manager included.
- Customized subscription packages quoted through a form. There's a free tier, which Placer says doesn't include all features, and no free trial of the full suite.
How the numbers are built
Hexmark counts the people around an address from US Census data, applies your definition of a customer, and counts competitors by what each business does. Every report shows the figures behind its headline count.
What it comes down to
Pick Hexmark to choose your next site from your own customers. Pick Placer to count visits where you already trade.
Questions
What does Placer cost?
Placer lists no price. Its pricing page quotes custom packages through a form, and its free tier doesn't include every feature.
How do our customers get onto the map?
Connect the system you already keep them in, or let onboarding do it: four weeks for $5,000, waived if your team connects the data itself.
What does Hexmark cost?
$1,200 a month for four seats, on a 12-month term. Each seat after that is $250. There's a 14-day free trial, card required, and you can cancel before it ends. Enterprise, for 300 or more locations, is priced with you.
Claims on this page checked 2026-10-15, against:
Bring an address you're weighing.
Thirty minutes on a market you care about, with your own definition of a customer.